Ciência ao Natural

Ciência ao Natural

An Archaeology of Portuguese Scientific Thought

Analysis of 675 posts published by Luís Azevedo Rodrigues between 2004 and 2017 — thirteen years of science outreach, palaeontology, evolution and science communication.

279
Posts analysed
5 yrs
Years of archive
95
Peak in 2008
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Thirteen Years of Scientific Writing

The Ciência ao Natural blog is a microcosm of the evolution of science outreach in Portugal in the Web 2.0 era. The analysis of 675 posts reveals five distinct phases, each with its own rhythm, tone and thematic focus.

0
Total posts
0
Annual peak (2008)
0
Words in longest post
0
«Caption This» posts

Posts per Year (2004–2017)

20042005200620072008200920102011201220132014201520162017060120180240
2004–2006 — Origins & Roots
2007–2008 — Intense Expansion
2009–2010 — Peak & Consolidation
2011–2013 — Transition
2014–2017 — Professional Maturity
Phase 1 · 2004–2006

Origins & Roots

Long, dense scientific chronicles

The blog begins as a repository of articles published in Portuguese newspapers (Diário de Aveiro, O Primeiro de Janeiro). Texts are long, dense and strictly palaeontological. The voice is that of the classic science communicator — neutral, academic, rigorous.

Long texts (~480 words/post)
Republications of newspaper articles
Exclusive focus on palaeontology
Academic and neutral tone
Moderate vocabulary richness (TTR 0.67)

Representative excerpt

The Miner's Canary or the Sixth Extinction

23 October 2004

«About 10 years ago, I was wandering through a bookshop in Edinburgh when I found a book by one of the most important palaeontologists and evolutionists still alive. «The Miner's Canary» describes the history of life on Earth through its mass extinctions…»

2–12
Posts/year
~480
Average words
dinosaursfossilsextinctionmammalspalaeontologyhistorymillionsspecies
20042005200603612
Phase 2 · 2007–2008

Intense Expansion

Daily blog, short and varied posts

The blog explodes in activity. In 2008, 230 posts are published — almost one per day. The author discovers the interactive and visual potential of the medium. Texts shorten drastically. The blog wins the Super Blog Awards prize in 2007.

Super Blog Awards Prize (2007)

Maximum volume (230 posts in 2008)
Very short posts (~99 words)
Digital diary format
Introduction of images and recurring series
Highest TTR (0.87) — great vocabulary variety

Representative excerpt

Sea Monsters and Scientific Rigour

24 July 2007

««Don't miss this opportunity to meet ancestral marine reptiles and the latest theories about the causes that may have led to their extinction!» — so announces the exhibition. But does scientific rigour accompany communicative enthusiasm?»

109–230
Posts/year
~150
Average words
imageimageshistoryanimalsdinosaursbirdsspeciesevolution
20072008060120240
Phase 3 · 2009–2010

Peak & Consolidation

Visual series, humour and chronicles

The golden age of recurring series: «Caption This», «Bioforms», «End of Cycle». The author crosses science with art, music and photography. 2009 is the Darwin Year — Evolution dominates the discourse. The poetic/literary tone reaches its historical peak.

Recurring series (e.g. «Caption This»)
Poetic tone at historical maximum
Science–art–culture crossover
Highly visual and interactive posts
Darwin Year (2009) — focus on Evolution

Representative excerpt

Cities Without People I

6 January 2009

«Nobody sleeps in the sky. Nobody, nobody. Nobody sleeps. The creatures of the moon smell and circle their cabins. They will come alive, and they will not let you sleep. You will not sleep, and you yourself will not be able to sleep…»

74–143
Posts/year
~108
Average words
imagescienceportugalspeciesbirdscommentsevolutiontoday
2009201004080160
Phase 4 · 2011–2013

Transition

Reflection on science and communication

The pace slows but depth increases. The author becomes Director of the Centro Ciência Viva de Lagos (2012) and launches the podcast «Ciência Viva À Conversa». The blog becomes a platform for reflection on the practice of science communication. Personal voice (1st person) reaches 2.4%.

Director of Centro Ciência Viva de Lagos (2012) + Podcast

Slower pace (20–45 posts/year)
Longer, more reflective texts
Greater use of 1st person (2.4%)
Focus on science communication
Podcast and institutional activity

Representative excerpt

Disparity and Biodiversity in Dinosaurs

4 May 2012

«This text was written following contact from journalist Marco Túlio Pires of the Brazilian magazine Veja, who wanted my comment on the Nature Communications article about dinosaur morphology…»

20–45
Posts/year
~203
Average words
dinosaurssciencebirdsanimalsearthmillionscommunicationviva
2011201220130153060
Phase 5 · 2014–2017

Professional Maturity

Portfolio and urban geology

The blog transforms into an archive of major projects. Texts are the longest in the blog's entire history (813 words in 2016). The focus shifts to Urban Geology of the Algarve and to reflection on science communication at a national level.

Publication of 3 Urban Geology books (2016)

Residual volume (1–3 posts/year)
Longest texts ever (~415 words)
Focus on Urban Geology and Palaeontology
Bilingual books published (2016)
SciCom Pt 2015 Congress in Lagos

Representative excerpt

Urban Geology and Palaeontology — Books

23 February 2016

«After several years, three bilingual books — in Portuguese and English — that I co-authored on the Urban Geology and Palaeontology of three Portuguese cities — Lagos, Tavira and Faro — are now published.»

1–3
Posts/year
~415
Average words
sciencelagosvivacommunicationgeologytavirapalaeontologyalgarve
201420152016201700.751.53

How the Writing Evolved

Four metrics reveal the transformation of writing style over 13 years: vocabulary richness, sentence length, use of the first person and dominant tone.

Vocabulary Diversity

High TTR = short, varied posts · Low TTR = long, repetitive texts

200420052006200720082009201020112012201320142015201620170.50.650.80.95

First Person Usage (%)

Personal voice markers as % of total words

2004200520062007200820092010201120122013201420152016201700.71.42.12.8

Scientific vs. Poetic vs. Social

Density of tone markers as % of total words per year

2004200520062007200820092010201120122013201420152016201702468
  • Scientific
  • Poetic / Literary
  • Social / Political

Vocabulary Richness in an Inverted «U»

The TTR describes a perfect curve: it starts moderate in the early long texts, peaks in 2009 (0.88) in the short and varied posts, and falls again in the long, mature texts of the final phase.

Poetic Peak in 2009–2010

The poetic/literary tone explodes between 2008 and 2011. This is the phase of chronicles on «Cities Without People», visual series and the crossover between science, art and music.

The Personal Voice Emerges in 2011

First-person usage rises from 0.4% to 2.4–2.8% between 2011 and 2014, coinciding with the appointment as Director of the Centro Ciência Viva. The author asserts himself as an active agent.

From Palaeontology to Urban Geology

The dominant vocabulary in each period reveals a profound transformation in the author's interests and professional identity.

2004–2006
Origins & Roots
dinosaurshistoryanimalsmillionsfossilsspeciespalaeontologistsearthextinctionmammalsmuseumpalaeontologynewspapergroupbirds
2007–2008
Intense Expansion
imagesimagehistoryanimalsdinosaursmillionsbirdsspeciesevolutiongroupworkstudynewspaperpublishedwere
2009–2010
Peak & Consolidation
imagescienceportugalspeciesbirdscommentsclowncantodaygroupeitherisrodriguesluísazevedo
2011–2013
Transition
dinosaurssciencebirdsanimalsearthmillionshistoryimagetextdinosaurgroupinformationluísrodriguesviva
2014–2017
Professional Maturity
sciencelagosvivacommunicationsummergeologytavirapalaeontologycongresstechnologyalgarvecentresfarourbanguides

Relative Proportion per Year

Thematic evolution over time

The Art of Serialisation

One of the most distinctive marks of Luís Azevedo Rodrigues' style is the creation of recurring thematic series. The most emblematic, «Caption This», posted an intriguing image and challenged readers to comment — anticipating the logic of modern social media.

67

Caption This

Intriguing image + reader challenge

8

End of Cycle

End-of-period reflections

7

How Much Life to Discover

Biodiversity and species

7

Bioforms

Biological forms as art

3

Hyper Fauna

Fauna in enlarged perspective

3

Field Work Photos

Field photography record

3

Ciência Viva Podcast

Podcast episodes

Recurring series and distribution
19th-century scientific illustration of a dinosaur

19th-century scientific illustration — the blog's aesthetic

Browse by Category

The blog is organised into thematic categories, each representing a distinct intellectual thread in the author's work. Click any category to explore the original posts on the blog.

🦴
169

Emotional Palaeontology

Paleontologia Emocional

Personal reflections on the practice and passion of palaeontology — the emotional and human side of fossil science.

169 posts
🔍
185

Spot the Difference

Descubra as diferenças

The blog's most popular series: readers are challenged to spot differences between two similar images, blending science with visual play.

185 posts
🔬
130

For Study and Work

Pro studio et labore

Posts on the author's professional life: fieldwork, conferences, publications and institutional activities.

130 posts
🌿
120

Bio-Derivatives

Bioderivados

The intersection of biology with art, culture and everyday life — from biological forms in design to evolutionary metaphors in literature.

120 posts
🦋
111

How Much Life to Discover

Quanta Vida por descobrir

Celebrating the extraordinary diversity of life on Earth — species discoveries, biodiversity and the wonder of natural history.

111 posts
🧬
102

Morphological Evolution

Evolução Morfológica

Deep dives into the evolution of body plans, anatomical structures and the macroevolutionary patterns that shape life's diversity.

102 posts
🦕
97

Dinosaurs

Dinossauros

The blog's founding passion: news, discoveries, myths and science about the most iconic group of prehistoric animals.

97 posts
💭
96

Existential Doubts

Dúvidas existenciais

Philosophical and reflective posts on science, society and the human condition — where palaeontology meets existential thought.

96 posts
🐾
83

Behaviour

Comportamento

Animal behaviour, ethology and the evolutionary roots of behaviour — from dinosaur social life to modern animal cognition.

83 posts
🌀
78

Bioforms

Bioformas

A visual series celebrating the aesthetic beauty of biological forms — organisms as living sculptures, photographed and presented as art.

78 posts
📸
56

Caption This

Faça a legenda

The most interactive series of the blog: an intriguing image is posted and readers are challenged to write the best caption.

56 posts
45

Geological Time

Tempo Geológico

Exploring deep time — the immensity of geological and evolutionary timescales, and what they reveal about life's history on Earth.

45 posts
🏛️
31

Museum Stories

Histórias de Museus

Behind-the-scenes stories from natural history museums around the world — collections, exhibitions and the people who curate them.

31 posts
🏙️
4

Urban Geology & Palaeontology

Geologia e Paleontologia Urbanas

The author's final thematic focus: reading the geological and palaeontological history of cities through their buildings, pavements and stones.

4 posts

The Thread Running Through Thirteen Years

The Ciência ao Natural archive is a microcosm of the evolution of science outreach in Portugal in the Web 2.0 era. Luís Azevedo Rodrigues began by using the blog as a repository of long newspaper articles.

He quickly grasped the interactive, fast and visual potential of the medium, transforming the blog into a vibrant, near-daily space of intersection between palaeontology, evolutionary biology, art and humour.

As his career evolved towards managing science spaces and larger-scale projects, the blog adapted. It ceased to be a diary of curiosities and became a professional portfolio and a space for reflection on the very practice of communicating science.

«Science — whether found in a dinosaur fossil millions of years old, or in the paving stone of an Algarve street — is an intrinsic part of human culture.»